Point A to Point B Transitions Inc.

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Posts Tagged ‘social media’

Guest post on CarolRoth.com – Do you suffer from SOS?

Posted by PointA_PointB on September 30, 2011

Wow, this post really struck a chord for lots of people! Big sharing going on. Please check out my guest post Do You Suffer From SOS (or Shiny Object Syndrome)? on Carol Roth’s Unsolicited Business Advice Blog.

Carol Roth is the New York Times bestselling author of The Entrepreneur Equation.

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Engaging Influencers or Schmoozing for Success

Posted by PointA_PointB on June 15, 2011

Both Carol Roth and Liz Strauss recently wrote blog posts about engaging influencers. Carol’s post “The Fast Track to Becoming Popular” discussed the benefits of engaging popular influencers to help build your business.  A great idea and one that has worked out well for me personally.  My relationship with Carol Roth was built slowly over time because we are passionate about a similar subject (entrepreneurs) and respect many of the same people. I am a raving fan of her work and she has been very supportive of mine. Win-win.

The right way

There is a right way and a wrong way to reach out to influencers. The right way is to start small. Follow them on Twitter and/or Facebook. Comment on their blogs or posts or tweets. Retweet or “like” their stuff. Reply to their questions. Sometimes they will answer you back and sometimes they won’t. Don’t be discouraged and keep at it. In time they may reach out to you directly as happened to me.

The wrong way

Sometimes people try to engage influencers in exactly the wrong way. I don’t know how this happened but train wreck doesn’t really describe what happened to Liz Strauss recently. You have to read her post “Please Don’t Ask Before You Say Hello and Another 9 Don’ts” and *never* do that to an influencer. I wanted to take a shower after I read it but also I kind of felt bad for the person. I wondered if some uninformed or unscrupulous “mentor” had created a course or eBook of some kind on how to engage influencers. Read the copy for yourself in Liz’s post and see if it doesn’t look like canned, done-for-you copy. The average person can’t (and doesn’t) write like that.

The results

I love that I have great relationships with many of the well-known entrepreneur and small business luminaries. Mostly these relationships developed through Twitter. Because you can follow anyone, you have the ability to build relationships with people you never would have had access to in the past. Reach out to the influencers you want to meet and support them. They may in turn notice and support you. But most of all, be respectful and realize that they are very busy and have people reaching out to them all the time.

Who have you met?

Have you met famous people through social media? I would love to hear your stories. Please share them in the comments below!

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“Talking About Transitions” with Phil Gerbyshak

Posted by PointA_PointB on May 16, 2011

Phil Gerbyshak is a marketing technology strategist who works with small businesses and organizations to increase employee & customer engagement by using social media to create and build relationships. He helps them understand it’s really not about the tools; it’s all about the conversations they participate in and the connections they create and cultivate. http://turningminds.com/

In addition to doing keynote and breakout addresses, Phil greatly enjoys coaching others in the simple strategies and tactics that make life great. His first book, 10 Ways to Make It Great!, was published in 2006 and inspired many to make the changes in their life to go from good … to GREAT.

His latest book, #Twitterworks, features success stories, tips and traps about using Twitter for independent restaurants and small businesses.

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