Point A to Point B Transitions Inc.

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“Talking About Transitions” with Stephanie Goetsch

Posted by PointA_PointB on July 11, 2011

Stephanie Goetsch is a journalist and founder of HerExchange.com, the modern woman’s e-magazine. Motivated by the desire to positively impact the lives of women locally and globally, Stephanie spotlights successful and inspirational women in an effort to empower every woman to lead her fullest, whole life. With daily updates, HerExchange entertains and informs readers with refreshing wit and style, while encouraging women to find their own voice in the midst of it all. Raised in Wisconsin, Stephanie now interviews, writes and multi-tasks from the Washington, D.C. area.

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Getting Past Entrepreneurial Overwhelm (guest post on CarolRoth.com)

Posted by PointA_PointB on July 8, 2011

My guest post on Carol Roth’s Top 10 small business blog Getting Past Entrepreneurial Overwhelm: Guest Post by Catherine Morgan. Carol Roth is the New York Times bestselling author of The Entrepreneur Equation.

Overwhelm is something that I personally wrestle with and coach my clients around. It’s part of the path we picked when we became entrepreneurs but there are strategies that can help.

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June updates – Summer slowdown? Not so much!

Posted by PointA_PointB on July 4, 2011

Summer slowdown? Ummm…not so much. Big things are happening here at Point A to Point B Transitions Inc. New blog on ChicagoNow.com, speaking to the entrepreneur class at Truman College, and an unannounced thing that is going to be B I G! Check out the details here.

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“Successful In Chicago” the new ChicagoNow.com blog

Posted by PointA_PointB on July 1, 2011

Excited to announce that Successful In Chicago: Supporting locally grown biz is now live on ChicagoNow.com, a Chicago Tribune community. While I consider myself a global, mobile professional, anyone who knows me also will tell you that I love Chicago deeply. This is my chance to support and showcase small biz in Chicago. Small businesses are what make this town a great place to live and if we don’t support them, we won’t have our restaurants, bars, coffee shops, specialty stores – you get the picture.

Go here to read What is “Successful In Chicago” about?

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“Talking About Transitions” with Kelly McCormick

Posted by PointA_PointB on June 27, 2011

Yes, it’s true. Kelly McCormick has owned three successful businesses – the first at age 21. How’d she do it? It was through personal determination and a desire to perpetually improve. In the process, Kelly reinvented business and sales models that sorely needed to change.

If you hit the fast forward button, you’ll quickly discover that, for almost two decades, Kelly has been on a mission to share her insights with others. Today Kelly speaks, writes, consults, and coaches, on how to OutSell Yourself®. http://www.outsellyourself.com/

Kelly is also a member of the National Speakers Association (NSA), International Speakers Federation and the Association for Personality Type.

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“Talking About Transitions” with Michelle Schubnel

Posted by PointA_PointB on June 20, 2011

Michelle Schubnel is the President and Head Coach of Coach & Grow R.I.C.H http://coachandgrowrich.com/.

Michelle has been a professional coach since 1998. Since that time, she has coached hundreds and hundreds of coaches, business owners and entrepreneurs to achieve greater success. Michelle helps her clients develop powerful positioning, implement strategic marketing, improve their time management and maximize their business enjoyment.

Michelle has been featured on KNTV’s “Midday Around the Bay,” “The Coaching Show” radio program and in numerous publications, including Choice – The Magazine of Professional Coaching.

Michelle received her coach training from Coach U, Corporate Coach U and BusinessCoach.com. She has extensive continuing training and education, including studies with Landmark Education, Decker Communication and Giving Spirit Form, a two-year Native American personal development program.

Michelle earned her B.A. in International Relations from Brown University.

Michelle is an active member of the International Coach Federation. She has served in numerous leadership positions over the past several years.

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Engaging Influencers or Schmoozing for Success

Posted by PointA_PointB on June 15, 2011

Both Carol Roth and Liz Strauss recently wrote blog posts about engaging influencers. Carol’s post “The Fast Track to Becoming Popular” discussed the benefits of engaging popular influencers to help build your business.  A great idea and one that has worked out well for me personally.  My relationship with Carol Roth was built slowly over time because we are passionate about a similar subject (entrepreneurs) and respect many of the same people. I am a raving fan of her work and she has been very supportive of mine. Win-win.

The right way

There is a right way and a wrong way to reach out to influencers. The right way is to start small. Follow them on Twitter and/or Facebook. Comment on their blogs or posts or tweets. Retweet or “like” their stuff. Reply to their questions. Sometimes they will answer you back and sometimes they won’t. Don’t be discouraged and keep at it. In time they may reach out to you directly as happened to me.

The wrong way

Sometimes people try to engage influencers in exactly the wrong way. I don’t know how this happened but train wreck doesn’t really describe what happened to Liz Strauss recently. You have to read her post “Please Don’t Ask Before You Say Hello and Another 9 Don’ts” and *never* do that to an influencer. I wanted to take a shower after I read it but also I kind of felt bad for the person. I wondered if some uninformed or unscrupulous “mentor” had created a course or eBook of some kind on how to engage influencers. Read the copy for yourself in Liz’s post and see if it doesn’t look like canned, done-for-you copy. The average person can’t (and doesn’t) write like that.

The results

I love that I have great relationships with many of the well-known entrepreneur and small business luminaries. Mostly these relationships developed through Twitter. Because you can follow anyone, you have the ability to build relationships with people you never would have had access to in the past. Reach out to the influencers you want to meet and support them. They may in turn notice and support you. But most of all, be respectful and realize that they are very busy and have people reaching out to them all the time.

Who have you met?

Have you met famous people through social media? I would love to hear your stories. Please share them in the comments below!

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“Talking About Transitions” with Hilaire Henthorne

Posted by PointA_PointB on June 13, 2011

As an entrepreneur, a mother, a former attorney, a pastor, and a professional coach, Hilaire understands better than most what’s at stake for busy professionals who want to balance their work and personal lives, and/or grow in a new direction. She has successfully managed 3 major career transitions, so she understand what similar changes will require. http://www.passionatepurposecoaching.com

Her primary mission is to coach highly motivated individuals who are committed to ongoing growth, achievement, and balance in their personal and professional lives. She does this by identifying gifts and strengths, identifying core values, developing a vision for growth and balance, setting goals, and creating a strategy/action plan for achieving those goals.

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“Talking About Transitions” with Candice Blansett-Cummins

Posted by PointA_PointB on June 6, 2011

Candice Blansett-Cummins, Mentor and Founder of Wishcraft

As Founder of the Wishcraft workshop and Wishcraft Works in Chicago, Candice combines her talents as an executive with her love of all things creative. From building Barbie villages with shoebox buildings to building the technology strategy for a billion dollar international business, Candice has built a colorful set of credentials. Following executive careers in fashion with Gap, Inc. and costuming with The Walt Disney Company, Candice was appointed Vice President and Divisional CIO of Sony Pictures Television International. Candice established Wishcraft in 2008 – a place for children and adults to explore their own creativity without judgment, and to experiment with the joy of creative reuse and upcycling. Within its first year, Wishcraft was awarded Nickelodeon’s 2009 Parents Pick Award for being the Best Kids Party Place in Chicago.

WISHCRAFT

Explore your creativity at Wishcraft – where creative reuse is celebrated and artists are grown. Inventive projects are designed for ready success and skills are taught within the context of relevant projects with a no-judgment philosophy. Confidence building camps focusing on art, fashion, architecture and photography take place all summer for kids 5-9 and 9-14. Learn to sew. Play with paint. Make a wish. Make something.

Website: www.wishcraftworkshop.com

Email: wishcraft@me.com

Phone: 773.348.WISH (9474)

Location: 2312 W Roscoe St., Chicago

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No you can’t (and shouldn’t!) do it all yourself

Posted by PointA_PointB on June 1, 2011

I have had the same conversation with several people over the past few weeks. It seems like all entrepreneurs – me included – need to remember that you can’t do it all yourself. I have spoken to business strategists stuck in their own heads not seeing the path forward for their businesses. I have seen branding experts with incomplete corporate images and brand confusion. I have seen marketing specialists with multiple typos in their materials or no social media presence.

Now I want to make this clear: these are all extremely competent professionals that I would hire but it comes down to this – you can’t and shouldn’t do everything yourself. We all need a second set of eyes to see the typos we will miss because we have seen the text too much. We all need someone else to vet our strategy because we are too close to it and can’t see the holes. We need someone else to look at our proposed brand and confirm that it says what we want it to say to our prospective clients.

I think these are the sticking points:

  • Being afraid to ask for help
  • Thinking you don’t need help
  • Feeling you don’t have money to pay someone to help
  • Having ego around your specialty (embarrassed to ask for help)

Maybe the things we actually need the most help with fall under our specialty? Maybe that is our blind spot? As someone who specializes in business strategy for other people’s businesses, I am going to reach out and have one or two of my fellow strategists sense check my short- and long-term business plans.

What are you going to do? I would love to hear from you. Please leave a comment below.

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