Engaging Influencers or Schmoozing for Success
Posted by PointA_PointB on June 15, 2011
Both Carol Roth and Liz Strauss recently wrote blog posts about engaging influencers. Carol’s post “The Fast Track to Becoming Popular” discussed the benefits of engaging popular influencers to help build your business. A great idea and one that has worked out well for me personally. My relationship with Carol Roth was built slowly over time because we are passionate about a similar subject (entrepreneurs) and respect many of the same people. I am a raving fan of her work and she has been very supportive of mine. Win-win.
The right way
There is a right way and a wrong way to reach out to influencers. The right way is to start small. Follow them on Twitter and/or Facebook. Comment on their blogs or posts or tweets. Retweet or “like” their stuff. Reply to their questions. Sometimes they will answer you back and sometimes they won’t. Don’t be discouraged and keep at it. In time they may reach out to you directly as happened to me.
The wrong way
Sometimes people try to engage influencers in exactly the wrong way. I don’t know how this happened but train wreck doesn’t really describe what happened to Liz Strauss recently. You have to read her post “Please Don’t Ask Before You Say Hello and Another 9 Don’ts” and *never* do that to an influencer. I wanted to take a shower after I read it but also I kind of felt bad for the person. I wondered if some uninformed or unscrupulous “mentor” had created a course or eBook of some kind on how to engage influencers. Read the copy for yourself in Liz’s post and see if it doesn’t look like canned, done-for-you copy. The average person can’t (and doesn’t) write like that.
I love that I have great relationships with many of the well-known entrepreneur and small business luminaries. Mostly these relationships developed through Twitter. Because you can follow anyone, you have the ability to build relationships with people you never would have had access to in the past. Reach out to the influencers you want to meet and support them. They may in turn notice and support you. But most of all, be respectful and realize that they are very busy and have people reaching out to them all the time.
Who have you met?
Have you met famous people through social media? I would love to hear your stories. Please share them in the comments below!
This entry was posted on June 15, 2011 at 5:46 PM and is filed under Uncategorized. Tagged: entrepreneur, social media, solopreneur. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.