No you can’t (and shouldn’t!) do it all yourself
Posted by PointA_PointB on June 1, 2011
I have had the same conversation with several people over the past few weeks. It seems like all entrepreneurs – me included – need to remember that you can’t do it all yourself. I have spoken to business strategists stuck in their own heads not seeing the path forward for their businesses. I have seen branding experts with incomplete corporate images and brand confusion. I have seen marketing specialists with multiple typos in their materials or no social media presence.
Now I want to make this clear: these are all extremely competent professionals that I would hire but it comes down to this – you can’t and shouldn’t do everything yourself. We all need a second set of eyes to see the typos we will miss because we have seen the text too much. We all need someone else to vet our strategy because we are too close to it and can’t see the holes. We need someone else to look at our proposed brand and confirm that it says what we want it to say to our prospective clients.
I think these are the sticking points:
- Being afraid to ask for help
- Thinking you don’t need help
- Feeling you don’t have money to pay someone to help
- Having ego around your specialty (embarrassed to ask for help)
Maybe the things we actually need the most help with fall under our specialty? Maybe that is our blind spot? As someone who specializes in business strategy for other people’s businesses, I am going to reach out and have one or two of my fellow strategists sense check my short- and long-term business plans.
What are you going to do? I would love to hear from you. Please leave a comment below.