“Talking About Transitions” with Mojo40 Mavens
Posted by PointA_PointB on May 23, 2011
Why are Susan and Diane the Mojo40 Mavens? http://www.mojo40.com/
Both Susan and Diane have an extensive background in digital marketing and advertising. So when it comes to getting your digital profile up on the web and figuring out how to market yourself, they know how to explain it to people who did not grow up with Wi-Fi in their bassinets.
Susan Marie Kim
As a digital creative director, Susan leads teams that create websites and advertising campaigns that people actually like clicking on—despite the fact that everyone claims they are too cool to ever do things like that. She was previously the creative director at Advertising.com (part of AOL) and helped develop some of the highest performing campaigns in the industry. As the creative head for Mojo40.com, her aim is to help people over 40 get their career mojo back with content that is helpful, entertaining, and completely free of marketing-ese like shifting paradigms. She is a graduate of Harvard University.
As the marketing director for Mojo40.com, Diane focuses on getting users to come to the site, engage with it, and then tell their friends. She uses social networking, search optimization, and large doses of charm and chutzpah. As a former entrepreneur, Diane truly understands the perspective of making every cent count that makes her unique among marketing professionals. From optimizing complex email campaigns to nurturing a Salesforce.com DB from 8,000 to 130,000 records, she knows how to keep the lead generation machine moving.